How Videos Can Influence Your Digital Marketing Strategy

How Video Marketing Can Enhance Your Digital Marketing Strategy

Most people prefer to learn about a product before deciding to buy it. For this reason, digital marketing strategies are essential for success. But not all digital marketing strategies will yield the same results. Businesses need to explore various marketing options, including one that has proved especially helpful in recent years: video. Videos have become ...

11 Time Wasters You Need To Stop To Boost Productivity

Have you ever seen the CareerBuilder productivity survey? It’s a list of crazy non-work time wasters employees engage in. Here’s the one that makes me laugh most: “Employee was doing some personal grooming in the break […]

How to Make the Most of Email Marketing for Your Growing Business

With so many affordable online marketing options available to small businesses today, you may wonder which online business promotion tool can offer the biggest bang for your bucks. The answer is simple: email marketing. Why Email […]

How to Use the 80/20 Rule to Conquer Social Media Marketing

The 80/20 rule, also known as the Pareto principle, basically says that 80% of an outcome stems from 20% of the work put in. So, if you publish 30 blog posts in the month of September, […]

6 WordPress Plugins to Save Your Blog Time, Money, and Frustration

We know that for many small business owners, WordPress is the tool of choice for their website and blog. We also know that for many of those small business owners, WordPress can be intimidating. But it […]

25 Valuable Tips for Marketing to Each of the Five Generations

The most effective way to grow your business is to customize your marketing strategy to ensure you are not only reaching your target customer demographics but sending them a message that entices them to buy. Today, […]

7 Ways to Write Engaging Blog Headlines That Don’t Suck

If someone were to ask what your greatest challenge is when creating content, what would you tell them? According to a survey done by the Content Marketing Institute, 60% of B2B marketers say it’s being able […]

How to Save Time and Work Smarter by Using Software Integration

There are thousands of software programs available to help today’s small businesses. Whether you are managing your finances, digital marketing, contacts or sales, there is software to help you manage and run each. However, to be […]

7 Powerful Lessons from Successful Entrepreneurs

The path of entrepreneurship is not for the weak. It is a long and arduous process that is filled with moments of success and failure, and feelings of self-doubt and personal satisfaction. Those who find success […]

8 Ways to Create Business Blog Ideas You Need to Know

Consistency is crucial in blogging. This means sticking to your publishing schedule and publishing quality content that is relevant to your target audience. It is, however, not always easy to find the right topic. If you […]

How to Design a Wonderful Business Logo

Have you ever played that fun mobile game Logo Quiz where you see a business logo and have to name the company? For some of the logos, like McDonald’s, Facebook, Twitter, and Apple, it is super […]