NO MORE "SPRAY-AND-PRAY" MARKETING!
Content Marketing
THAT'S STRATEGIC, CUSTOMIZED AND DELIVERS RESULTS!
con·tent mar·ket·ing
noun - a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Simply put, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
If you want to succeed as a small business, you need to get on the content marketing train.
Why? Because data doesn't lie!
Content Marketing...
For over a decade, we’ve been the trusted team helping smart business owners move away from spray-and-pray marketing methods to strategic content marketing that delivers results.
Let us help you by creating and executing content and promotion that works!
Here's the deal...
If you are like the many small businesses we have worked with over the last 10 years, you've probably tried your hand at blogging and social media... but it's just too time-consuming and doesn't seem to work.
Content marketing is DIFFICULT!
It’s more than tossing up a 500-word blog on your website every so often or sharing a Facebook or LinkedIn post here and there.
The real secret to getting content marketing to work in your business involves a deep knowledge of content, SEO, and marketing strategy coupled with strong execution and consistency.
Here's where most business owners get it wrong...
You can churn out as much content as you want, but if it’s not on topics that are of interest to your target audience, they won’t read it.
If your message lacks value – or worse, is poorly written – people will simply ignore you.
If you aren't showing up consistently, then people can't rely on you or your value.
And if you lack an effective strategy to promote your content, no one will ever find you.
Our strategic content marketing services are designed to do one thing, and one thing only:
Attract more qualified customers WITHOUT a significant investment of your time.
Our 4-Step Process for Building the Perfect Content Marketing Package
To create our highly effective, all-inclusive content marketing packages, we follow our proven 4-step approach to content marketing.
01.
DEVELOP STRATEGY
We take a very strategic approach to building the perfect content marketing package to help reach your business goals. It all starts with a comprehensive strategy session to understand what goals you are hoping to achieve.
02.
CREATE VALUABLE CONTENT
To be successful in content marketing you need to produce quality content, so all of our content marketing packages start with Blog Management and Marketing as a base service. We work with you to create the perfect content strategy.
03.
PROMOTE ACROSS CHANNELS
From there, we decide what services to wrap around your content for promotion across all channels - social media, email, etc. - so we get the biggest bang for the buck and create a fully functional, highly effective marketing machine for your small business.
04.
MEASURE AND EVALUATE
And, of course, we continually measure and evaluate our efforts and share them with you in a monthly comprehensive analytics report.
Why VirTasktic is the Right Choice for Your Small Business
If you are going to make the investment in content marketing for your small business, you want to put it in the right hands.
Over our last 10 years in business, our founder, Carolyn Crummey, has built a highly-vetted team of the best marketing strategists, the best blog writers, the best SEO experts, the best copywriters, the best email marketing experts, the best graphic designers, the best website developers… to become the team you can partner with to grow your business.
Our team members go through an extensive vetting process not just to ensure that they are extremely skilled in their area of expertise, but to ensure that they have the right mindset.
We aren't just a team of 'doers'.
We are a team of strategic thinkers who do exceptional work!
Our content marketing services are focused on five essential areas that we wrap into your content marketing strategy and plan:
A blog is the cornerstone of many content marketing strategies... and for good reason! Blogging is one of the best ways to showcase your expertise and drive more traffic to your website!
Our skilled blog writers excel in creating content that shares your expertise, in your tone.
As part of our blog marketing and management services, our team handles all aspects of the blogging process - from writing to editing to SEO optimization and publishing on your website.
Want to really amplify your content marketing strategy? Start podcasting!
Our podcast marketing and management services include everything from launching a new podcast to ongoing professional production and editing of your podcast to publishing and marketing your podcast.
Social media marketing is essential for getting you, your brand, and your content in front of your target audience. Our social media marketing programs are designed to:
- Drive traffic to your website
- Optimize content curation
- Deliver consistency by posting on a regular basis
We offer a number of options for social media marketing and social media management and work across all channels including Facebook, LinkedIn, Twitter, Instagram, YouTube, TikTok, and Pinterest.
Leveraging email marketing as part of your content marketing strategy is essential for building and nurturing leads. It also lends to cultivating customer loyalty.
With our email marketing and management services, we execute all your email marketing and CRM management needs. From writing and designing weekly newsletters to building intricate automation campaigns to helping manage and organize your lists, our team can help with all your email marketing needs!
With our lead generation and list-building services, we work with you to find new, strategic ways to fill your sales funnel with highly-qualified prospects.
Our team handles everything from the creation of value-added content lead magnets, including eBooks, infographics, white papers, etc., to the strategic marketing of the lead magnet and the creation of any automated follow-up nurture campaigns.
